Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
For Press Releases: Stick to the Facts
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The Dos and Don’ts of Law Firms on Twitter
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Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Tea Leaves”
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As the season of Mad Men progresses, Michael Bond will be providing a short summary of the marketing lessons professional… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “A Little Kiss” Parts I and II
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This past Sunday, Mad Men returned for its long overdue fifth season. While the two-hour debut lacked Don Draper working… Read More
Why You Should Tweet
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I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More
Spice Up your Cross-Marketing
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Cross-marketing is one of those goals nearly every professional services business has but few can honestly say they do well…. Read More
It’s Tough to Beat a PR Message Delivered by Cannonball
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It’s that time of year. The publications, trade and consumer, online and traditional, are proclaiming their best and worst of… Read More
Lack of Ethics Leads to Black Eye for PR Industry
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As a public relations agency, we adhere to the ethics guidelines set forth and agreed upon by our industry. Not… Read More
Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon
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Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.
That Sound Bite Kicks A%&!
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We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.
Power of the Sound Bite
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“If you touch my junk, I’ll have you arrested.” There it is…the infamous and accidental sound bite of the moment. … Read More
Even Bandwagons Need to Manage Expectations
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Of course, the problem with a bandwagon is that the fever takes over and the logic of managing expectations is thrown out the window. However, managed expectations are exactly what this bandwagon needs.
Free Bud Campaign Spurs Interesting Comments
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I have a friend that says his favorite kind of beer is a free one. So he seems the perfect… Read More
Do Newspapers Really Need Outrageous Headlines to Sell?
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You don’t have to be a football fan to know about Michael Vick. We learned, with horror, about the dog… Read More
Peter Shaplen Discusses BP Media Coverage
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In his blog, Peter Shaplen poses the question “Is BP Buying Off Media Coverage?” While it does seem a little too… Read More
Mid-Year PR Blunders
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2010 has already seen its share of PR blunders….and there have been some doozies so I thought why wait until… Read More
Ripped from the Headlines: What BP Can Learn from Lie to Me
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Generally speaking, I am not big fan of TV dramas (partially because if I sit still for more than about… Read More
Real Time PR – In the Know Means in the “NOW”
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I have dinner plans tonight, which means I’ll miss the American Idol final results show. What are the odds I’ll find out who the winner is before I get to watch it? Pretty good if I pick up my handheld or get near a computer.