Seems Groupon is now listening! Founder Andrew Mason pulled the controversial ads. Per the company’s official blog: “We hate that… Read More
Super Lessons from Big Game’s Commercials – Update
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Super Lessons from Big Game’s Commercials
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The marketing and PR world is abuzz over the Super Bowl commercials – the annual attempt to convert millions of customers… Read More
Evolving from Yellow Pages to SEO
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If you have good content, how do you “optimize” it for search engines? First, start with the end in mind. What terms might a client search for? Have you woven these into the content? Then consider your client base.
A Funny Thing Happened on the Way to a Twitter Post….
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Good thing the Delaware debate topped headline news because it certainly trumped this little gaffe by the Meg Whitman campaign. … Read More
Start with Social Media by Conducting an Audit
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Most people are unaware of the amount of personal and professional data they are publishing. Educating employees also lets them know that you are aware of what they are publicly doing on these properties.
The Good, The Bad and The Avvo
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As social media continues to grow (not in number of users but in potential for generating revenue), web sites are going to continue to crop up to take advantage of niche areas on the web, like attorney rankings.
Real Time PR – In the Know Means in the “NOW”
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I have dinner plans tonight, which means I’ll miss the American Idol final results show. What are the odds I’ll find out who the winner is before I get to watch it? Pretty good if I pick up my handheld or get near a computer.
Grooming Them Young – A Social Network with Training Wheels
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For all you professionals holding out, here’s yet another indication that social networking is here to stay. Users are becoming interested earlier and starting younger,… Read More
How Many Facebook Fan Pages Does One Firm Need?
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Include personality, such as adding pictures from the firm’s most recent softball game. It’s this touch that really creates fans of the firm anyhow.
Tweet for the Home Team
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Ozzie is the manager of the Chicago White Sox and an inappropriate sound bite waiting to happen. So, when he joined Twitter, it gained a lot of media attention. Ozzie’s response: “Too bad.”
Spring Cleaning Your Social Media Presence
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Spring cleaning season is upon us! So, in addition to airing out the mattress, take some time to clean-up your social media presence.
Following, Followers, Followed
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So Conan chose to only follow one of his numerous followers. What about you? Do you follow everyone that follows you?
Navigating the Social Media-Sphere
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What’s Right for Your Professional Service Organization?