Earlier this month, I had the opportunity to attend the 2025 CREW Network Convention in Austin, Tex. The event brought… Read More
A Storyteller’s Perspective: Reflections from the 2025 CREW Network Convention
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Building Workplace Belonging from Anywhere
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We all have whiplash from the last five years – going from working-from-home to back-to-the-office to a combination of the… Read More
First the Late Show, Next the Local News?
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The announcement by CBS cancelling the Late Show* – its signature late night talk show, and number one in its… Read More
There’s More Local News Than You Think
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Have you ever heard of the Baltimore Banner? Well, it just won the Pulitzer Prize for local reporting, and it’s,… Read More
2025 Media is Trending, Well Somewhere.
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Takeaways for Professional Services Providers… 2024, another year in the books. As is the annual tradition, we’ve taken some time… Read More
Set Your Strategic Direction to Grow Your Law Practice
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Whether you’re launching a new solo or small-firm practice or have been at it for a while, an important aspect… Read More
Thought Leadership, Strategic PR, and Creating Content that Connects with the Media
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- Firm News
Check out the recent discussion between Blattel Communications’ Lydia Bednerik Neal, Paul Ryplewski of JD Supra, and Paula Zirinsky of… Read More
Preparing a Professional Profile That Engages Prospects (and Others)
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I recently had an opportunity to lead a discussion at an “all hands” law firm meeting around best practices for… Read More
Setting Expectations With Multigenerational Teams and Clients
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It’s easy to slip into a mindset that something might “go without saying.” Whether leading an internal team or managing… Read More
Return on Investment (ROI): Measuring Marketing Effectiveness
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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing… Read More
“Election Year PR: Challenges and Opportunities for Law Firms” on Law.com
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Political discourse can be tricky. A potential lightning rod for law firms, many will steer clear of anything that comes… Read More
Tips for Communicating Changes: Retirements, Title Step-Downs and Obituaries
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We’ve recently experienced an uptick in questions about communicating around late-career or end-of-career milestones – a line of inquiry that… Read More
Wild 2023 in Media May Be Just the Opening Act for Greater Disruption: 2024 Media Trends to Watch for Professional Services Firms
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The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the… Read More
Let’s Get to Thread-ing? Eh, Maybe Not
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Let’s Get to Threading? Eh, Maybe Not Remember all the excitement when Threads was launched? Meta, the platform’s parent company,… Read More
Media Trends and Transitions for 2023 and Beyond
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Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front… Read More
Beware the Dying Media Giants and Their Money Grabs
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Do you remember Newsweek? Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold… Read More
For Client Relationships, Media Success – Local Matters
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Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New… Read More
When It Comes to Media Value: Show Me the Money
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I’m starting to admit that I’m getting old, well, “older” anyway. I started in earnest in agency PR in 2010,… Read More