Last week, JP Morgan Chase & Co. asked college students in advance of an upcoming forum with a senior company… Read More
Getting Past Twitter Inertia
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Are Press Releases Useful?
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Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No… Read More
The Social Media Platform is Too Important to Ignore
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A strange shift in how news is consumed is occurring. More and more people are saying that Facebook or Twitter… Read More
You Use a PR Firm to Prevent Bad Publicity Right?
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Well, yes, but… There’s a misconception that we spend our days as PR practitioners putting out fires. If something goes… Read More
Be Like Warren – The Effectiveness of Simple, Straightforward Writing
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If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More
Lessons from Netflix’s Business Model for Professional Services Companies
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I may have been a bit bleary-eyed last week as Netflix fulfilled a dream of mine by resurrecting Arrested Development and gave… Read More
A Nine Inning Communications Game Plan
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Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are… Read More
Yahoo! and the Myth of the “Internal” Memo
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You can debate the merits of Yahoo CEO Marissa Mayer’s “ban” on working from home until next year (which is… Read More
7 Resolutions For Legal Industry Marketing In 2013
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The New Year is still in its infancy, and there is no better time to craft a list of professional… Read More
A Holiday Reminder: Unlike Fruitcake, “News” has a Short Shelf Life
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Listen up, litigators (and dealmakers)! We are aware of the amazing high you get when the jury delivers that winning… Read More
Tell Me a Story
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On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a… Read More
Avoid the Politics Minefield
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What is the best message when it comes to politics? Well, professional services companies would be well-advised to avoid taking… Read More
Keep Your Messaging In Sync
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If you have ever been in a kayak with another person, you can easily understand the importance of staying in… Read More
The Importance of Being Able to Find Quality Content
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If I was going to get a tattoo that reflects one of my professional beliefs, it could very well be… Read More
Appearance Is a Little Thing That Can Make a Big Difference
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Every professional services company is looking for differentiators – things, large or small, that will provide an advantage in attracting… Read More
What Apple’s Maps Experience Teaches
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The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More
Now, More Than Ever, Messaging is Crucial
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Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More
Why You Should Consider Doing Some Pinning
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It seems as though there is no limit to the number of social media sites that pop up on the… Read More