If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More
Be Like Warren – The Effectiveness of Simple, Straightforward Writing
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Lessons from Netflix’s Business Model for Professional Services Companies
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I may have been a bit bleary-eyed last week as Netflix fulfilled a dream of mine by resurrecting Arrested Development and gave… Read More
A Nine Inning Communications Game Plan
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Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are… Read More
Yahoo! and the Myth of the “Internal” Memo
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You can debate the merits of Yahoo CEO Marissa Mayer’s “ban” on working from home until next year (which is… Read More
7 Resolutions For Legal Industry Marketing In 2013
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The New Year is still in its infancy, and there is no better time to craft a list of professional… Read More
A Holiday Reminder: Unlike Fruitcake, “News” has a Short Shelf Life
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Listen up, litigators (and dealmakers)! We are aware of the amazing high you get when the jury delivers that winning… Read More
Tell Me a Story
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On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a… Read More
Avoid the Politics Minefield
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What is the best message when it comes to politics? Well, professional services companies would be well-advised to avoid taking… Read More
Keep Your Messaging In Sync
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If you have ever been in a kayak with another person, you can easily understand the importance of staying in… Read More
The Importance of Being Able to Find Quality Content
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If I was going to get a tattoo that reflects one of my professional beliefs, it could very well be… Read More
Appearance Is a Little Thing That Can Make a Big Difference
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Every professional services company is looking for differentiators – things, large or small, that will provide an advantage in attracting… Read More
What Apple’s Maps Experience Teaches
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The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More
Now, More Than Ever, Messaging is Crucial
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Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More
Why You Should Consider Doing Some Pinning
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It seems as though there is no limit to the number of social media sites that pop up on the… Read More
Creating Value – Lessons Learned from a Summer of Craigslistist
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As the parent of three boys, my household has accumulated a lot of STUFF! As such, at the beginning of… Read More
PBS Auto-Tunes and Leverages Legends
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Original, quality content is a great thing. PBS has a warehouse of great content. A challenge for them is how… Read More
For Press Releases: Stick to the Facts
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Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
The Dos and Don’ts of Law Firms on Twitter
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Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More