The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More
What Apple’s Maps Experience Teaches
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Now, More Than Ever, Messaging is Crucial
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Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More
Why You Should Consider Doing Some Pinning
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It seems as though there is no limit to the number of social media sites that pop up on the… Read More
Creating Value – Lessons Learned from a Summer of Craigslistist
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As the parent of three boys, my household has accumulated a lot of STUFF! As such, at the beginning of… Read More
PBS Auto-Tunes and Leverages Legends
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Original, quality content is a great thing. PBS has a warehouse of great content. A challenge for them is how… Read More
For Press Releases: Stick to the Facts
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Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
The Dos and Don’ts of Law Firms on Twitter
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Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Signal 30”
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This episode, directed smartly by John Slattery (Roger Sterling) is a classic. Pete Campbell is yet again one of the… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Tea Leaves”
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As the season of Mad Men progresses, Michael Bond will be providing a short summary of the marketing lessons professional… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “A Little Kiss” Parts I and II
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This past Sunday, Mad Men returned for its long overdue fifth season. While the two-hour debut lacked Don Draper working… Read More
Why You Should Tweet
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I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More
Lessons from Super Bowl Ads
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With the Super Bowl behind us, let’s take a minute to think about two of the more memorable commercials from… Read More
Spice Up your Cross-Marketing
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Cross-marketing is one of those goals nearly every professional services business has but few can honestly say they do well…. Read More
You Only Have 45 Seconds
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An interesting statistic I found while looking at web traffic for a company’s “About Us” page is that the average… Read More
Timeline = Time for Social Media Audit, Plan
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Auditing what you and your company are revealing is critical to protecting privacy and minimizing potential PR issues.
It’s Tough to Beat a PR Message Delivered by Cannonball
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It’s that time of year. The publications, trade and consumer, online and traditional, are proclaiming their best and worst of… Read More
Locking Down Key Online Real Estate
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Online professional brands are incredibly important assets that you need to control. As the baseball playoffs continue today, fans will… Read More
Lessons from Netflix’s Summer of Discontent
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It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.