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Avoid “Situations” by Taking an Active Role in Brand Management
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While for most companies there is not such an overt association with a questionable character, very real brand and reputational management — ahem — situations exists. Simply put, your reputation and brand are far too critical to not actively monitor and manage.
Go Ahead Switch to Decaf, There’s Better Ways to Refill Your Energy Tank
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Having worked in-house at law firms for four years, I am acutely aware of the strains that are generally put… Read More
Lack of Ethics Leads to Black Eye for PR Industry
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As a public relations agency, we adhere to the ethics guidelines set forth and agreed upon by our industry. Not… Read More
What’s a Brand Worth? $153 Billion, Apparently.
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Have you ever pondered how much your company’s brand is worth? This is one of those squishy questions that are… Read More
Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon
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Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.
Obtaining Return on Objectives with Social Media
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Social media can be overwhelming and downright hard-to-understand. We get that. However, with 1.5 million lawyers on a site such as LinkedIn, it is clear that avoiding social media is simply not a tenable option.
Creating Value and Other Aspects of a Successful Blog
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The first rule of thumb is value. Is the content you’re providing a benefit to your readership? If so, your readers will be sure to stick around.
That Sound Bite Kicks A%&!
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We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.
Super Lessons from Big Game’s Commercials – Update
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Seems Groupon is now listening! Founder Andrew Mason pulled the controversial ads. Per the company’s official blog: “We hate that… Read More
Super Lessons from Big Game’s Commercials
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The marketing and PR world is abuzz over the Super Bowl commercials – the annual attempt to convert millions of customers… Read More
Finding the PowerPoint Middle Ground
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The other day, The Wall Street Journal published a piece called “Avoiding the Road to PowerPoint Hell.” The article detailed… Read More
What’s Going on in your Patch?
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There has lot of grumbling about the imminent demise of newspapers. You can scope out all the latest casualties here. … Read More
Evolving from Yellow Pages to SEO
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If you have good content, how do you “optimize” it for search engines? First, start with the end in mind. What terms might a client search for? Have you woven these into the content? Then consider your client base.
Power of the Sound Bite
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“If you touch my junk, I’ll have you arrested.” There it is…the infamous and accidental sound bite of the moment. … Read More
With Some PR Help, World Series Congratulatory Ad Could Have Been So Much More
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The A’s did congratulate the community and build goodwill, but they failed to give fans any reason to engage the organization. There is also no way to learn more about the organization for those that are curious. It is basically a giant greeting card.
Even Bandwagons Need to Manage Expectations
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Of course, the problem with a bandwagon is that the fever takes over and the logic of managing expectations is thrown out the window. However, managed expectations are exactly what this bandwagon needs.
A Funny Thing Happened on the Way to a Twitter Post….
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Good thing the Delaware debate topped headline news because it certainly trumped this little gaffe by the Meg Whitman campaign. … Read More