If you ever doubted that the media landscape is shifting, you only need to look at the reports that the… Read More
What the NFL’s Ratings Swoon Says to Professional Services Marketers
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Breathe New, Prolonged Life into White Papers
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Even though the content we consume is getting more and more concise, short and direct, white papers play an important… Read More
Good News: Microsoft Wants to Connect with LinkedIn
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Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me… Read More
The Super Bowl, Its Audience, Its Ads and Its Lessons for Professional Services Companies
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Another Super Bowl is in the books, which means another set of incredibly expensive commercials have aired. This year, CBS… Read More
The Secret Sauce for Writing (and Publishing) Commentary Submissions
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Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion… Read More
Five Tips for Setting New Year’s Marketing and Communications Resolutions
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Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along…. Read More
Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’
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The following article appeared in the fall 2015 edition of the Public Relations Society of America’s (PRSA) magazine The Public Relations… Read More
Give Great Quotes, Really!
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There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great… Read More
Social Media: Pitfalls to Avoid and Paths to Success
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The following article originally appeared in the New York Law Journal’s “First-Year Associates Handbook.” If you look around any public space—the subway,… Read More
Twenty Years (actually 22) with Blattel Communications: Traci Stuart
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How did you come to Blattel Communications? If the title of this post doesn’t date me, this response will! I… Read More
Splitting Hairs on Marketing ROI
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Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while… Read More
Rethinking Blogs
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I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation… Read More
The Evolution of Media at-a-Glance
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In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media… Read More
Strike a Pose, Strategically: How to Take Media-Worthy Real Estate Project Photos
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In today’s fast-paced media world with shrunken news reporting teams, yet a growing number of online exposure opportunities, architecture, engineering… Read More
The Deliciousness of Social Media Engagement
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Check out Adweek’s recent “Brand of the Day” – Cinnabon! I listened to Kat Cole, their chief operating officer, speak at… Read More
Community Content is “King”
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On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James… Read More
The Relationship Between Good Ads and Good Writing
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I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an… Read More
The Most Overused Words in AEC Industry Writing
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Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and… Read More