In today’s fast-paced media world with shrunken news reporting teams, yet a growing number of online exposure opportunities, architecture, engineering… Read More
Check out Adweek’s recent “Brand of the Day” – Cinnabon! I listened to Kat Cole, their chief operating officer, speak at… Read More
On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James… Read More
I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an… Read More
Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and… Read More
The statement “all the cool kids are doing it” is usually signals a fad. However, in the case of crowdsourcing,… Read More
I’m a bit of a dinosaur. On a good day, three physical newspapers are dropped at my doorstep. Of the things… Read More
The following is excerpted from a chat on the couch with Blattel Communications Founder and CEO Ellen Blattel. We looked… Read More
Sharing your career news/moves in the “On the Move” sections of local business journals, industry trade publications and even your… Read More
Another year, another Super Bowl in the books. This year’s contest was particularly disappointing as the game wasn’t very competitive…. Read More
Online privacy policies, especially with respect to social media sites, have redefined the word ephemeral. Just when one thinks they… Read More
Last week, JP Morgan Chase & Co. asked college students in advance of an upcoming forum with a senior company… Read More
Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No… Read More
A strange shift in how news is consumed is occurring. More and more people are saying that Facebook or Twitter… Read More
Well, yes, but… There’s a misconception that we spend our days as PR practitioners putting out fires. If something goes… Read More
If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More
I may have been a bit bleary-eyed last week as Netflix fulfilled a dream of mine by resurrecting Arrested Development and gave… Read More
Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are… Read More
