The New Year is still in its infancy, and there is no better time to craft a list of professional… Read More
7 Resolutions For Legal Industry Marketing In 2013
- Article
Category Filter
Content Type Filter
A Holiday Reminder: Unlike Fruitcake, “News” has a Short Shelf Life
- Article
Listen up, litigators (and dealmakers)! We are aware of the amazing high you get when the jury delivers that winning… Read More
Tell Me a Story
- Article
On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a… Read More
Avoid the Politics Minefield
- Article
What is the best message when it comes to politics? Well, professional services companies would be well-advised to avoid taking… Read More
Keep Your Messaging In Sync
- Article
If you have ever been in a kayak with another person, you can easily understand the importance of staying in… Read More
The Importance of Being Able to Find Quality Content
- Article
If I was going to get a tattoo that reflects one of my professional beliefs, it could very well be… Read More
Appearance Is a Little Thing That Can Make a Big Difference
- Article
Every professional services company is looking for differentiators – things, large or small, that will provide an advantage in attracting… Read More
What Apple’s Maps Experience Teaches
- Article
The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More
Now, More Than Ever, Messaging is Crucial
- Article
Last week a few interesting things happened. First, on Monday the New York Times published a column from media critic David Carr highlighting the… Read More
Why You Should Consider Doing Some Pinning
- Article
It seems as though there is no limit to the number of social media sites that pop up on the… Read More
Creating Value – Lessons Learned from a Summer of Craigslistist
- Article
As the parent of three boys, my household has accumulated a lot of STUFF! As such, at the beginning of… Read More
PBS Auto-Tunes and Leverages Legends
- Article
Original, quality content is a great thing. PBS has a warehouse of great content. A challenge for them is how… Read More
For Press Releases: Stick to the Facts
- Article
Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
The Dos and Don’ts of Law Firms on Twitter
- Article
Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Signal 30”
- Article
This episode, directed smartly by John Slattery (Roger Sterling) is a classic. Pete Campbell is yet again one of the… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Tea Leaves”
- Article
As the season of Mad Men progresses, Michael Bond will be providing a short summary of the marketing lessons professional… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “A Little Kiss” Parts I and II
- Article
This past Sunday, Mad Men returned for its long overdue fifth season. While the two-hour debut lacked Don Draper working… Read More
Why You Should Tweet
- Article
I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More