Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while… Read More
Splitting Hairs on Marketing ROI
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Community Content is “King”
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On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James… Read More
Crowdsourcing – Lawyers Quickly Embracing the Idea
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The statement “all the cool kids are doing it” is usually signals a fad. However, in the case of crowdsourcing,… Read More
Be Like Warren – The Effectiveness of Simple, Straightforward Writing
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If you have ever leafed through a publicly traded company’s annual report you likely did not make it very far… Read More
Lessons from Netflix’s Business Model for Professional Services Companies
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I may have been a bit bleary-eyed last week as Netflix fulfilled a dream of mine by resurrecting Arrested Development and gave… Read More
7 Resolutions For Legal Industry Marketing In 2013
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The New Year is still in its infancy, and there is no better time to craft a list of professional… Read More
Keep Your Messaging In Sync
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If you have ever been in a kayak with another person, you can easily understand the importance of staying in… Read More
The Importance of Being Able to Find Quality Content
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If I was going to get a tattoo that reflects one of my professional beliefs, it could very well be… Read More
Appearance Is a Little Thing That Can Make a Big Difference
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Every professional services company is looking for differentiators – things, large or small, that will provide an advantage in attracting… Read More
What Apple’s Maps Experience Teaches
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The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More
Creating Value – Lessons Learned from a Summer of Craigslistist
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As the parent of three boys, my household has accumulated a lot of STUFF! As such, at the beginning of… Read More
PBS Auto-Tunes and Leverages Legends
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Original, quality content is a great thing. PBS has a warehouse of great content. A challenge for them is how… Read More
For Press Releases: Stick to the Facts
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Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.
The Dos and Don’ts of Law Firms on Twitter
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Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Signal 30”
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This episode, directed smartly by John Slattery (Roger Sterling) is a classic. Pete Campbell is yet again one of the… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Tea Leaves”
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As the season of Mad Men progresses, Michael Bond will be providing a short summary of the marketing lessons professional… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “A Little Kiss” Parts I and II
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This past Sunday, Mad Men returned for its long overdue fifth season. While the two-hour debut lacked Don Draper working… Read More
Why You Should Tweet
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I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More