Cross-marketing is one of those goals nearly every professional services business has but few can honestly say they do well…. Read More
Spice Up your Cross-Marketing
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You Only Have 45 Seconds
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An interesting statistic I found while looking at web traffic for a company’s “About Us” page is that the average… Read More
Timeline = Time for Social Media Audit, Plan
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Auditing what you and your company are revealing is critical to protecting privacy and minimizing potential PR issues.
It’s Tough to Beat a PR Message Delivered by Cannonball
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It’s that time of year. The publications, trade and consumer, online and traditional, are proclaiming their best and worst of… Read More
Locking Down Key Online Real Estate
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Online professional brands are incredibly important assets that you need to control. As the baseball playoffs continue today, fans will… Read More
Lessons from Netflix’s Summer of Discontent
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It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.
Looks Matter!
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The reality is that looks matter.
Avoid “Situations” by Taking an Active Role in Brand Management
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While for most companies there is not such an overt association with a questionable character, very real brand and reputational management — ahem — situations exists. Simply put, your reputation and brand are far too critical to not actively monitor and manage.
Go Ahead Switch to Decaf, There’s Better Ways to Refill Your Energy Tank
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Having worked in-house at law firms for four years, I am acutely aware of the strains that are generally put… Read More
Lack of Ethics Leads to Black Eye for PR Industry
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As a public relations agency, we adhere to the ethics guidelines set forth and agreed upon by our industry. Not… Read More
What’s a Brand Worth? $153 Billion, Apparently.
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Have you ever pondered how much your company’s brand is worth? This is one of those squishy questions that are… Read More
Obtaining Return on Objectives with Social Media
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Social media can be overwhelming and downright hard-to-understand. We get that. However, with 1.5 million lawyers on a site such as LinkedIn, it is clear that avoiding social media is simply not a tenable option.
Creating Value and Other Aspects of a Successful Blog
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The first rule of thumb is value. Is the content you’re providing a benefit to your readership? If so, your readers will be sure to stick around.
Super Lessons from Big Game’s Commercials – Update
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Seems Groupon is now listening! Founder Andrew Mason pulled the controversial ads. Per the company’s official blog: “We hate that… Read More
Super Lessons from Big Game’s Commercials
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The marketing and PR world is abuzz over the Super Bowl commercials – the annual attempt to convert millions of customers… Read More
Finding the PowerPoint Middle Ground
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The other day, The Wall Street Journal published a piece called “Avoiding the Road to PowerPoint Hell.” The article detailed… Read More
What’s Going on in your Patch?
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There has lot of grumbling about the imminent demise of newspapers. You can scope out all the latest casualties here. … Read More
Evolving from Yellow Pages to SEO
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If you have good content, how do you “optimize” it for search engines? First, start with the end in mind. What terms might a client search for? Have you woven these into the content? Then consider your client base.