Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while… Read More
Splitting Hairs on Marketing ROI
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Rethinking Blogs
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I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation… Read More
The Evolution of Media at-a-Glance
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In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media… Read More
Strike a Pose, Strategically: How to Take Media-Worthy Real Estate Project Photos
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In today’s fast-paced media world with shrunken news reporting teams, yet a growing number of online exposure opportunities, architecture, engineering… Read More
The Deliciousness of Social Media Engagement
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Check out Adweek’s recent “Brand of the Day” – Cinnabon! I listened to Kat Cole, their chief operating officer, speak at… Read More
Community Content is “King”
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On July 11, NBA fans and sports enthusiasts alike were flooded with news reports announcing the return of LeBron James… Read More
The Relationship Between Good Ads and Good Writing
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I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an… Read More
The Most Overused Words in AEC Industry Writing
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Immersed in the real estate and AEC (architecture, engineering and construction) worlds, every day I read industry press releases and… Read More
Crowdsourcing – Lawyers Quickly Embracing the Idea
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The statement “all the cool kids are doing it” is usually signals a fad. However, in the case of crowdsourcing,… Read More
Embracing Facebook as a News Conduit
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I’m a bit of a dinosaur. On a good day, three physical newspapers are dropped at my doorstep. Of the things… Read More
Ellen Blattel Talks Women in Business
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The following is excerpted from a chat on the couch with Blattel Communications Founder and CEO Ellen Blattel. We looked… Read More
Why You Need a Picture for Your Recent News
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Sharing your career news/moves in the “On the Move” sections of local business journals, industry trade publications and even your… Read More
Thoughts on This Year’s Super Bowl Ads
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Another year, another Super Bowl in the books. This year’s contest was particularly disappointing as the game wasn’t very competitive…. Read More
Why You Should Keep Personal Social Media Use Professional
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Online privacy policies, especially with respect to social media sites, have redefined the word ephemeral. Just when one thinks they… Read More
Getting Past Twitter Inertia
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Last week, JP Morgan Chase & Co. asked college students in advance of an upcoming forum with a senior company… Read More
Are Press Releases Useful?
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Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No… Read More
The Social Media Platform is Too Important to Ignore
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A strange shift in how news is consumed is occurring. More and more people are saying that Facebook or Twitter… Read More
You Use a PR Firm to Prevent Bad Publicity Right?
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Well, yes, but… There’s a misconception that we spend our days as PR practitioners putting out fires. If something goes… Read More