You don’t have to be a football fan to know about Michael Vick. We learned, with horror, about the dog… Read More
Do Newspapers Really Need Outrageous Headlines to Sell?
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Peter Shaplen Discusses BP Media Coverage
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In his blog, Peter Shaplen poses the question “Is BP Buying Off Media Coverage?” While it does seem a little too… Read More
Mid-Year PR Blunders
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2010 has already seen its share of PR blunders….and there have been some doozies so I thought why wait until… Read More
Ripped from the Headlines: What BP Can Learn from Lie to Me
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Generally speaking, I am not big fan of TV dramas (partially because if I sit still for more than about… Read More
The Good, The Bad and The Avvo
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As social media continues to grow (not in number of users but in potential for generating revenue), web sites are going to continue to crop up to take advantage of niche areas on the web, like attorney rankings.
Blog of the Month Club
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It’s been a little busy lately, and we haven’t been able to keep up with our book of the month… Read More
Real Time PR – In the Know Means in the “NOW”
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I have dinner plans tonight, which means I’ll miss the American Idol final results show. What are the odds I’ll find out who the winner is before I get to watch it? Pretty good if I pick up my handheld or get near a computer.
Peter Shaplen Wants to be Put Out of his Misery
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And really, who can really blame him. Over-coaching for interviews dilutes the message and takes away the original intent. For… Read More
Grooming Them Young – A Social Network with Training Wheels
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For all you professionals holding out, here’s yet another indication that social networking is here to stay. Users are becoming interested earlier and starting younger,… Read More
How Many Facebook Fan Pages Does One Firm Need?
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Include personality, such as adding pictures from the firm’s most recent softball game. It’s this touch that really creates fans of the firm anyhow.
Tweet for the Home Team
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Ozzie is the manager of the Chicago White Sox and an inappropriate sound bite waiting to happen. So, when he joined Twitter, it gained a lot of media attention. Ozzie’s response: “Too bad.”
Ethics & Journalism
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Peter Shaplen, Blattel Communication’s chief strategist, recently posted a great entry on “Ethics and Journalism.” The post discusses the decision… Read More
The Power of Pause
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The Power of Pause by Nance Guilmartin is a great book. It’s a quick read and provides key fundamentals on… Read More
Twenty Years and Counting…
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Blattel Communications’ 20th anniversary is today. Impressive! Ellen Blattel started the agency with a vision, and now, after more than… Read More
Edvertising
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Advertorial is editorial content controlled by the author (rather than the publication) and placed for a cost. Edvertising is editorial content that is developed and supported only by advertising.
Spring Cleaning Your Social Media Presence
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Spring cleaning season is upon us! So, in addition to airing out the mattress, take some time to clean-up your social media presence.
Sound Bites Gone Wild
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Our Vice President took it to a new level yesterday as he dropped an F-bomb in front of rolling cameras and live mics. As a PR person, I cringed.
Following, Followers, Followed
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So Conan chose to only follow one of his numerous followers. What about you? Do you follow everyone that follows you?