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The Deliciousness of Social Media Engagement

  • Article

Check out Adweek’s recent “Brand of the Day” – Cinnabon! I listened to Kat Cole, their chief operating officer, speak at… Read More

The Deliciousness of Social Media Engagement

Embracing Facebook as a News Conduit

  • Article

I’m a bit of a dinosaur. On a good day, three physical newspapers are dropped at my doorstep. Of the things… Read More

Embracing Facebook as a News Conduit

Getting Past Twitter Inertia

  • Article

Last week, JP Morgan Chase & Co. asked college students in advance of an upcoming forum with a senior company… Read More

Getting Past Twitter Inertia

Avoid the Politics Minefield

  • Article

What is the best message when it comes to politics? Well, professional services companies would be well-advised to avoid taking… Read More

Avoid the Politics Minefield

The Dos and Don’ts of Law Firms on Twitter

  • Article

Since its inception, Twitter has experienced phenomenal growth in users; however, it is no longer just the playground for those… Read More

The Dos and Don’ts of Law Firms on Twitter

Why You Should Tweet

  • Article

I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More

Why You Should Tweet

Locking Down Key Online Real Estate

  • Article

Online professional brands are incredibly important assets that you need to control. As the baseball playoffs continue today, fans will… Read More

Locking Down Key Online Real Estate

Lessons from Netflix’s Summer of Discontent

  • Article

It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.

Lessons from Netflix’s Summer of Discontent

Avoid “Situations” by Taking an Active Role in Brand Management

  • Article

While for most companies there is not such an overt association with a questionable character, very real brand and reputational management — ahem — situations exists. Simply put, your reputation and brand are far too critical to not actively monitor and manage.

Avoid “Situations” by Taking an Active Role in Brand Management

Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon

  • Article

Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.

Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon

Obtaining Return on Objectives with Social Media

  • Article

Social media can be overwhelming and downright hard-to-understand. We get that. However, with 1.5 million lawyers on a site such as LinkedIn, it is clear that avoiding social media is simply not a tenable option.

Obtaining Return on Objectives with Social Media

Creating Value and Other Aspects of a Successful Blog

  • Article

The first rule of thumb is value. Is the content you’re providing a benefit to your readership? If so, your readers will be sure to stick around.

Creating Value and Other Aspects of a Successful Blog
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