If I was going to get a tattoo that reflects one of my professional beliefs, it could very well be… Read More
The Importance of Being Able to Find Quality Content
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Appearance Is a Little Thing That Can Make a Big Difference
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Every professional services company is looking for differentiators – things, large or small, that will provide an advantage in attracting… Read More
What Apple’s Maps Experience Teaches
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The introduction of the iPhone 5 and iOS 6 went relatively well, with one notable exception – many people are… Read More
Creating Value – Lessons Learned from a Summer of Craigslistist
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As the parent of three boys, my household has accumulated a lot of STUFF! As such, at the beginning of… Read More
PBS Auto-Tunes and Leverages Legends
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Original, quality content is a great thing. PBS has a warehouse of great content. A challenge for them is how… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “Tea Leaves”
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As the season of Mad Men progresses, Michael Bond will be providing a short summary of the marketing lessons professional… Read More
Marketing Lessons Professional Services Firms Can Learn From Mad Men – “A Little Kiss” Parts I and II
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This past Sunday, Mad Men returned for its long overdue fifth season. While the two-hour debut lacked Don Draper working… Read More
Why You Should Tweet
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I am continually amazed at the number of people who still seem to think Twitter is for the birds. Think… Read More
Lessons from Super Bowl Ads
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With the Super Bowl behind us, let’s take a minute to think about two of the more memorable commercials from… Read More
Spice Up your Cross-Marketing
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Cross-marketing is one of those goals nearly every professional services business has but few can honestly say they do well…. Read More
You Only Have 45 Seconds
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An interesting statistic I found while looking at web traffic for a company’s “About Us” page is that the average… Read More
Lessons from Netflix’s Summer of Discontent
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It hasn’t been a blockbuster summer for Netflix. First, they raised prices, and now they are causing great ire by deciding to split their DVD business from their streaming business. Netflix’s moves have caused more than a million defections, tremendous scorn in social media channels and a slumping stock price. What can a professional services firm learn from Netflix’s miscues? Plenty.
Looks Matter!
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The reality is that looks matter.
Avoid “Situations” by Taking an Active Role in Brand Management
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While for most companies there is not such an overt association with a questionable character, very real brand and reputational management — ahem — situations exists. Simply put, your reputation and brand are far too critical to not actively monitor and manage.
Go Ahead Switch to Decaf, There’s Better Ways to Refill Your Energy Tank
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Having worked in-house at law firms for four years, I am acutely aware of the strains that are generally put… Read More
What’s a Brand Worth? $153 Billion, Apparently.
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Have you ever pondered how much your company’s brand is worth? This is one of those squishy questions that are… Read More
Protect Your Brand – Use Caution When Jumping on the Royal Wedding Media Bandwagon
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Remember, the point of conducting a public relations campaign is to reinforce your brand. For example, how does a press release announcing a new law firm partner serve the brand when it appears on a Royal Wedding News website? Better examples include law firms focusing on pre-nuptial agreements, issues for workers on a national holiday and the licensing of wedding merchandise.
Obtaining Return on Objectives with Social Media
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Social media can be overwhelming and downright hard-to-understand. We get that. However, with 1.5 million lawyers on a site such as LinkedIn, it is clear that avoiding social media is simply not a tenable option.